Meet the Alpha's

Amy Saunders

CEO, Founder

Award-nominated leader, Amy Saunders works with clients in both documentary and narrative film, as well as music and books. She has worked internally at Hot Docs Canadian International Documentary Festival, Warner Brothers, and with AMC Networks, where she has worked with a plethora of talented actors, filmmakers, documentary storytellers, and industry change-makers including A-listers Kevin Bacon, Johnny Depp, Armie Hammer, Oscar-nominee Alicia Vikander, Sandra Bullock, George Clooney, cult icon Rob Zombie, Oscar-winner George Miller, and many more. She is also the first person to ever walk two “ghosts” down a red carpet at TIFF.

Her clients are frequently featured in Canadian and global media such as the Globe and Mail, The Atlantic, The New York Times, The Wall Street Journal, VICE, the Hollywood Reporter, BBC, and more. 

A current candidate for OCAD University's Master of Design in Strategic Foresight and Innovation, Amy Saunders brings sustainable foresight and trend-forecasting to AlphaPR’s campaigns and strategy in their holistic and innovative approaches.

In her free time, she is a Reiki healer.

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Danyel McLachlan

Managing Director

Danyel McLachlan has been part of the entertainment and film communications industry for almost a decade, working with various high profile festivals including Nuit Blanche, Luminato, and the Toronto International Film Festival. During her time at TIFF, Danyel managed publicity for several projects, film premieres, and retrospectives, including Stanley Kubrick: The Exhibition, digiPlaySpace, TIFF Next Wave, and Soiree with Natalie Portman. She has repeatedly secured coverage in local, national, and international press, including top-tier TV and print pieces in outlets like Breakfast Television, Canada AM, CBC, The Globe and Mail, Toronto Star, National Post, Toronto Life, PlayBack, and the cover of Where Magazine. Her content creation experience includes annual reports, corporate bios, speech writing, and other media materials.

Danyel loves watching movies (to state the obvious) and one of her career highlights has been running a cat red carpet for the Just for Cats Internet Cat Video Festival. She is also a keen TV binger, a karaoke enthusiast, and a guacamole aficionado.

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Tania Ulrich

Lead Publicist

Tania Ulrich is a seasoned Public Relations professional working in film and culture. Having worked with clients like eOne Films and top tier film festivals like TIFF and Hot Docs Canadian International Documentary Film Festival, she brings experience, creativity and an eager dedication to every project.

Tania thrives on building meaningful relationships and provides strategic counsel to gain traction and build exposure across all press and media platforms. Tania loves to represent independent films and filmmakers, securing publicity for projects to maximize campaign awareness and spark conversations that bring stories to life.

When she’s not working, Tania enjoys spending time with her precocious toddler, travelling and meandering her way through an art gallery.

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Karina Mohammed

Publicity Coordinator

Karina Mohammed is a Professional Communication undergrad at Ryerson University, who lives and breathes visual storytelling and is poised for impact on Toronto’s creative industry. Through assisting with Luminato 2019 as their Festival Marketing and Communication Intern, and supporting the TIFF 2019 Portrait Studio as their Production Assistant, Karina has developed a fervour for festivals.

While covering TIFF 2018 for Screen International as their TIFF Intern, Karina geared her focus to female-directed films such as ‘The Wind’ and ‘Firecrackers’, and wrote on topics including art, activism, and diversity in the film industry. She continues to explore media marginality and representation through writing blogs and creating video content that highlights diverse voices and experiences. Occasionally you can find her binge-listening to podcasts or getting way too excited about 80s cinema.


Aidan Fisher

Festival Assistant

Aidan Fisher is a recent Public Relations Management graduate of Humber College. Working within social media brand management and journalism, Aidan has created content for Menu Magazine & Milton Talk. Since graduating, AlphaPR granted him his first role as an intern publicist at Toronto’s 2018 Hot Docs Canadian International Documentary Festival where he worked on titles such as Audience Award winner 'MAXIMA', award-winning film 'Drag Kids', White Pine's 'Toxic Beauty' and 'The Corporate Coup d'Etat', 'Take Me to Prom', PBS Frontline's 'On The President's Orders', and more. 

Aidan is a huge believer in ethics, and believes that it is the number one thing that shapes a company. In his spare time, Aidan enjoys creating avant-garde photography, high fashion, modelling, blogging & contributing to various types of activism. Aidan is a huge 90s & indie film fanatic and music is his life.

Find Aidan's photography @af.fotos


Board of Advisors

Trudy Goldenberg

Professor, Humber Media

Trudy Goldenberg is a communications and business strategy consultant, advising a variety of organizations on how to align and integrate marketing activities to achieve business goals. Her experience includes 13+ years of overseeing the corporate communications and marketing activities of two of Canada’s leading law firms. 

She also has significant international communications and cross-cultural consulting experience. Trudy speaks regularly at conferences on client and public relations, thought leadership, ethics, professionalism and practice management. 

Renee Sylvestre-Williams

CEO, -30- Communications

Renee Sylvestre-Williams is the owner of -30- Communications, a content and communications marketing company. A journalist by training, her work focuses on the intersection of women, money and diversity.

Her work has been in the Globe and Mail, Canadian Living, the Ethnic Aisle, where she served as publisher and TVO.

In her spare time, she records her podcast about Gen X culture and affairs and hangs out with her nieces and nephew. 


Vanessa Morcom

Lead Publicist, Me to We

Vanessa got her start as the publicist and event planner for Paris Hilton over ten years ago. She catapulted to Hollywood's upper echelon as the CEO of Morcom Media, acting as the PR for Drake, Pamela Anderson, Alan Thicke, Madonna, Rihanna, and many more A-list celebrities. Vanessa's past clients include SLICE, W Network, Valentino, and more. She starred alongside rising star Jenna Talackova in E!'s Brave New Girls

Vanessa is the lead publicist for ME to WE social enterprise, promoting socially conscious retail which benefits over 1,800 local Artisans in Kenya and Ecuador.  ME to WE empowers consumers to change the world. Half of all ME to WE profits are donated to support WE Charity, while the other half is reinvested to grow the mission of the social enterprise. 


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