Newcomers Jasmin Mozaffari (director) and Caitlin Grabham (producer) turned their university short film into a breath-taking, female-driven feature length film, debuting at TIFF 2018.
Not only did the newcomers to the industry face the potential to get lost in a sea of celebrity and high-buzz filmmakers at the annual festival, but with a female-focused film, we new the messaging had to be precise and cutting.
We aligned the films message and the director with the #MeToo movement, the #ShareHerJourney march, and positioned Jasmin for early features in top-tier media placements. We also capitalized on the star of the film, Karena Evans, recent success behind the camera on rapper Drake's music videos.
Jasmin and FIRECRACKERS was heavily featured in top-tier media including IndieWire, The Hollywood Reporter, Globe and Mail, ETalk, and more, as one to watch. The film, Jasmin, and Caitlin gathered international acclaim and accolades in the months that followed their sold-out TIFF premiere and screenings.