Founded in 2017, AlphaPR quickly became known for it's cutting-edge and innovative PR and communications strategies. AlphaPR seeks to partner with filmmakers, producers, production companies, and distributors who have a commitment to centering the voices of the historically marginalized, including queer and trans voices, women, and the voices and experiences of BIPOC and creators in our industry. We also work with companies to develop innovative communication systems that create barrier-free access. We have committed to this work since our inception in 2017.
Gaining international attention and clientele, AlphaPR has represented both narrative and documentary films at Sundance, Berlinale, TIFF, Hot Docs Canadian Documentary Film Festival, DOXA, Jihlava, and many more. Their clients include multiple award-winning filmmakers and doc-makers, CSA and Emmy-winners, authors, artists, musicians, JUNO-winners, and Oscar nominees including Selma Vilhunen (Hobbyhorse Revolution), FIPRESCI winners Jasmin Mozaffari (Firecrackers) and Heather Young (MURMUR), Paul Kemp (Searching for Winnetou), Michael del Monte (Transformer), Amr Salama (Sheikh Jackson), Daniel Warth (Dim The Fluorescents), Lido Pimienta, Madame Gandhi, and many more.
WHAT WE DO
THE NEW WAVE OF HUMAN-CENTRED PUBLIC RELATIONS AND COMMUNICATIONS DESIGN.
AlphaPR is a bold and innovative communications firm paving the way for sustainable strategies and campaigns. We couple future-oriented approaches with design-thinking to create new models for holistic and human-centred communications.
We work in Entertainment, Arts, Film, Music, and New & Emerging Media.
AlphaPR is setting the new standard, and that standard is civility.
We approach communication and PR campaigns through a holistic, human-centred lens, weaving systems-thinking, design and futures thinking into an impeccable strategy.
We have pooled our expert experience, from working with celebrities at Warner Bros., to TIFF events, to indie filmmakers, to Oscar-nominee red carpets, to create simple, easy-to-access media training kits.
We walk you through our training, created by the top minds in the biz, the get you the knowledge and know-how you need for your interviews.
We keep you abreast of campaign happenings with weekly updates. We include information on pitching status, projections for the week ahead, press schedules, and confirmations of interview times.
We also send out press breaks as your stories hits the news.
RED CARPET EVENTS
We specialize in red carpet planning, execution, management and talent handling, from red carpets at TIFF, for WarnerBros., AMC and a variety of other events.
PRESS JUNKETS/PA TOURS
We know the importance of a seamless press junket. We orchestrate and build a finely tuned schedule to maximize your press time while on tour for your campaign.
We connect your brand with the right organizations and groups for growth. Whether you're screening your film, beta-testing your app, testing your product, or giving away tickets to a festival screening, we understand your needs at a core level in order to connect you with the right community.
SOCIAL MEDIA PRODUCTION
Content is QUEEN. We've led the way with innovative content for large non-profits such as Hot Docs Canadian International Documentary Festival with competitive results. We create highly curated calendars for all platforms, sure to increase your engagement and following depending on your needs.
From press conferences to parties, screenings to celebrity award ceremonies - we've done them all. And we know there's nothing better than a smoothly run event. We enjoy the nitty-gritty details from scheduling our handlers to figuring out where your guests will put their coats and how much wine the bar has.
It's your party too, enjoy it.
REPORTING & DATA COLLECTION
We provide comprehensive reports, compiling all press clippings into a single package along with insights into our best practices. We also offer key learnings for your next project and take-aways such as media training documents for you to use at any time. We work with our Alpha Advisors to ensure our reporting process is thorough and adheres to our core values for forward-thinking development and progress.